RoleMarketing Consultant / Fractional Marketing Lead
IndustryHealthcare / Local Services
Evidence statusQualified leads and multiple client acquisitions
The problem
Families evaluating home care needed clearer service information, stronger credibility and a more trustworthy local digital journey.
The system
From strategy to measurable action.
01Local Need
02Search
03Website
04Reviews
05Inquiry
06Consultation
07Client
What I did
A connected growth strategy.
Reconstruct the website around Maryland services and service areas
Align messaging with family reassurance and local intent
Develop a Google review and reputation strategy
Create a Baltimore-focused consultation landing page
Develop high-intent Google Search strategy
Result
The evidence verifies the trust-first website, a displayed 5.0 rating across 24 Google reviews, and a Baltimore-specific consultation funnel. Qualified leads and client acquisitions are reported outcomes; no Google Ads dashboard was supplied, so paid-search performance is not quantified here.
Evidence behind the work
Claims connected to proof.
Each section states what the evidence supports—and whether Fabris owned execution, collaborated with agency partners, or provided strategic direction.
Website strategy
Consulting strategy + direct website execution
Local intent met family reassurance
Service-area language, a family-centered promise and a visible consultation path reoriented the experience around how Maryland families actually evaluate home care.
Google reviews
Reputation strategy
Trust became visible evidence
5.0 · 24 Google reviews shown
Google proof was integrated into the site so families could validate credibility inside the decision journey.
Local landing page
Consulting strategy + direct website execution
Search intent flowed to consultation
A Baltimore-specific page connected local service relevance to a focused consultation form. Paid-search performance is not quantified here because no ads dashboard was supplied.
What I learned
In high-trust local services, proof and clarity are conversion infrastructure.
