Building a Subscription Growth Cycle for an AI Product
RoleGrowth Marketing Strategist
IndustryAI / SaaS / Subscription
Evidence statusApproximately 200 active paid subscribers (reported)
The problem
The platform needed a clearer system to acquire high-intent users, reduce trial friction, convert non-subscribers and package subscriptions effectively.
The system
From strategy to measurable action.
01High-intent Need
02Product Visit
03Free Use
04Nurture
05Subscription
06Retention
What I did
A connected growth strategy.
Develop acquisition strategy around high-intent Catholic needs
Shape the product promise around pastoral confidence
Build welcome, non-converter and weekly nurture strategy
Develop conversion-focused lifecycle messaging
Create a three-free-homily offer with no credit card required
Result
Helped scale the platform to approximately 200 active paid subscribers. This scale is reported by the business; the supplied evidence verifies positioning and offer strategy, while the subscriber dashboard remains pending.
Evidence behind the work
Claims connected to proof.
Each section states what the evidence supports—and whether Fabris owned execution, collaborated with agency partners, or provided strategic direction.
Website
Strategic direction · collaborative implementation
Positioning around pastoral confidence
The experience positions the product for a specific Catholic use case: faster preparation without losing pastoral voice, grounded in Scripture and Church sources.
Offer strategy
Strategic direction · collaborative implementation
Lowering the first-use barrier
3 free homilies · no credit card
A concrete free-use offer lets high-intent visitors experience the product before making a subscription decision.
What I learned
Reducing friction in the offer matters as much as generating traffic.
